Leverage your Social Media : The Ultimate 2023 step-by-step Guide

Published by DIGAL Consulting at 14 December 2022

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4.2 billion people are social media users in 2021*. This huge number of users include almost all of your target customer segments. The question is how to engage them and leverage on this massive potential for your social media pages? Please follow our 5 tips :

Define ONE strategy per social Media platform

Each social media has a specific audience. Hence, you need to build a specific Digital Marketing Strategy for each platform. The most used social media platforms in 2022 are the following: Linkedin, Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, Youtube. Linkedin addresses professional and industry related-content while Instagram users are looking for more entertaining content. On Linkedin, build your professional image and share cases, tips, experience, knowledge. That’s a super way to build your professional image that can potentially attract qualified leads. While on Instagram, you need to entertain your audience. Share beautiful pics, videos to inspire and attract people on your page. The audience is younger and is expecting to be inspired, enjoyed and learn new things. Study each platform demographics wisely in order to build your dedicated Marketing Digital Strategy.

2. Answer to any negative feedback or comment

Your social media platform is a customer touchpoint. In general people tend to tell to 7 different people when they had a bad experience with a particular brand or people. They share their good experience with only 3 people. As you see, negative experience or feedback are vira. You should ALWAYS answer to negative feedback or comments on your social media pages. Avoid replying to them or deleting them might lead to a particular backfire. People are more attracted to read “negative” comments than good ones. They are more viral. Avoid it. Consider each comment seriously and take the time to reply with calm and reponsibility. Behind each comment, there is a customer or potential customer. Consider it as is. Don’t neglect it.

3. Be consistent in your communication

Build a publication calendar for your social media platforms. Publish something at least once a week If you can post more and stay consistent with it, please do. The key is to be consistent on the long run. Why? To avoid a decay effect as people will forget about you. Remember, the competition in any field is fierce nowadays. Communicating frequently enables you to be in the head of your leads and customers. Using your social media page to just annonce the launch of a new product is not enough anymore. You should publish regularly content on the platform(s) you choose to target your audience.

4. Interact with your audience

The more you engage with your followers on your social media platform, the better your performance will be. Interaction leads to a more promoted pages in terms of ranking. Algorithms pushes pages with several engagement first. You want yours to appear first? publish, comment, reply, ask questions, set-up surveys or share regularly with your audience and your page will become the favorite of your target audience.

5. Track, analyse and leverage your social media data

Last but not list, track your social media audience data. you should always know where your page stands compared to your competition, in your industry, in the social media platform you’re using. How many engagement did you generate from this post? What was their reactions.? What generated the most engagements or interactions? What worked well? what didn’t? By studying your own data, learning from them, you’ll better know what works for your audience and how to differentiate right in your future social media posts or interactions.

*Statista data : Social Media & User-Generated Content | Statista

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